Conference in German
Algorithms and reels have become much more than just part of music promo. In this panel, Zurich-based DJ and producer Lou Combo talks with his guests about platforms like Instagram and TikTok — and how deeply they now influence the daily creative lives of DJs and producers.
What does visibility mean today? Is a strong social media presence a must to succeed internationally — or can it still work without it? How can artists stay authentic while platform algorithms keep shifting? And how much energy should you actually invest in posting?
Conference in German
Algorithms and reels have become much more than just part of music promo. In this panel, Zurich-based DJ and producer Lou Combo talks with his guests about platforms like Instagram and TikTok — and how deeply they now influence the daily creative lives of DJs and producers.
What does visibility mean today? Is a strong social media presence a must to succeed internationally — or can it still work without it? How can artists stay authentic while platform algorithms keep shifting? And how much energy should you actually invest in posting?