Masterclass in German
As part of Zürich Music Week, Mobilee founder, DJ, and producer Anja Schneider hosts a masterclass focused on the ins and outs of running a record label.
This session is ideal for artists looking to self-release their music, music lovers interested in starting a label, and anyone in the industry wanting to understand how label work truly functions.
Topics include legal basics, structure and role distribution, finances and sustainability, distribution and promotion, as well as branding and building a community. Anja Schneider also shares personal stories and lessons from founding and running Mobilee — including what she would do differently today.