Drops and Decor: How Instagramability influences music and events
19:30 – 21:00
Kraftwerk Zurich
Selnaustrasse 25, 8001 Zurich
Event labels such as Afterlife rely on holograms that encourage guests to film, and clubs are décor investing in interior design how is particularly instagramable. Experts believe that "young" electronic music has become faster and more drop-oriented because it tries to follow the timing rules of TikTok and co. And platforms like Spotify are also changing the structure of music. Others are banning smartphones at their events and taping cameras. Where are we heading as a culture dependent on social media? language: English
Melanie Winiger
(Actress and host)
Charlotte Ballon
Alec Baillie
(social media expert, promoter)
Natascha Polké
(Musician & Live Performer)
Edgar Dirksen
(CEO Cocoon Records)