Conference

FAZEmag - From Print to Algorithms: How Electronic Music Media Has Changed

Tuesday 4. August 2026

20:00-21:30

sphères

Hardturmstrasse 66, 8005 Zürich

Guest
LALENA

Patrick Geering

Alex Flach
Host
Sven Schäfer (Founder FAZE Magazine)

Language: German
How has music journalism evolved over the past decades? What role do print magazines, online platforms, social media and algorithms play in shaping which music—and which artists—receive attention today?
Bringing together voices from different generations and media backgrounds, this panel explores the transformation of electronic music media: from the influential print magazines of the 1990s and 2000s to blogs, digital communities and today’s algorithm-driven platforms such as Instagram and TikTok. The discussion will examine questions of credibility, reach, gatekeeping and the future of independent music journalism.
This conversation is for anyone interested in electronic music culture, media and the forces that increasingly shape how artists, scenes and stories are discovered

Tuesday 4. August 2026

20:00-21:30

sphères

Hardturmstrasse 66, 8005 Zürich

FAZEmag - From Print to Algorithms: How Electronic Music Media Has Changed

Guest
LALENA

Patrick Geering

Alex Flach
Host
Sven Schäfer (Founder FAZE Magazine)

Language: German
How has music journalism evolved over the past decades? What role do print magazines, online platforms, social media and algorithms play in shaping which music—and which artists—receive attention today?
Bringing together voices from different generations and media backgrounds, this panel explores the transformation of electronic music media: from the influential print magazines of the 1990s and 2000s to blogs, digital communities and today’s algorithm-driven platforms such as Instagram and TikTok. The discussion will examine questions of credibility, reach, gatekeeping and the future of independent music journalism.
This conversation is for anyone interested in electronic music culture, media and the forces that increasingly shape how artists, scenes and stories are discovered

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LALENA

LALENA is a Cologne-based DJ and producer known for her deep, groove-driven house sound, blending warm rhythms with emotional and melodic moments. With releases on labels including Bar25, Nervous Records, Katermukke, Dantze and Disco Halal, and performances across clubs and festivals throughout Europe, she has established herself as a thoughtful selector behind the decks. Beyond her music, LALENA is a distinctive voice within electronic music, openly discussing the structures and cultural shifts shaping today’s club scene through interviews and social media.
Patrick Geering

In 2012, Patrick Geering founded the online portal Unsere Beweggründe (UBWG), which has since grown into the largest independent platform for electronic music and club culture in Switzerland. With UBWG, he created a central hub for reporting, networking, and cultural exchange within the Swiss electronic music scene and is committed to promoting diversity, visibility, and quality in cultural journalism. At the same time, he pursues a career as a professional ice hockey player, thereby bridging the worlds of elite sports and electronic music culture.
Alex Flach

Alex Flach is a journalist, author and one of Switzerland’s most respected chroniclers of nightlife culture. Since the late 1990s, he has been writing about club culture, electronic music and nightlife for publications including Forecast, KULT, 20 Minuten, Blick am Abend, Tages-Anzeiger, Neue Zürcher Zeitung (NZZ) and the Street Parade Guide, for which he also wrote the annual foreword for many years. Today, he is an editor at DRINKS Magazine Switzerland and works as a media representative for various key players in the Swiss club scene, including Hive Club Zurich.

Sven Schäfer (Founder FAZE Magazine)

Sven Schäfer is a journalist and founder of FAZE Magazine, one of the leading German-language publications for electronic music. For over 30 years, he has been an active part of the club and dance scene as a DJ, music journalist, and media professional. With his many years of experience at the intersection of music, media, and club culture, he brings a well-informed perspective on developments in the electronic music scene.