Language: English
Level: Beginners and Advanced
In this masterclass, Yulia Niko shares honest insights into the reality of modern artist careers between music, platforms, and self-marketing. The internationally successful DJ and producer, Beatport curator for Melodic House & Techno, and founder of the label AXEPT speaks about how artists today can build long-term visibility far beyond music production alone.
The session covers topics such as Spotify and Beatport strategies, release timing, artist profiles, networking, social media, and common mistakes that prevent many artists from truly reaching their audience. Drawing from her experience as an artist, label owner, and curator, Yulia Niko explains why quality, consistency, and a strong artistic identity matter far more in the long run than short-term trends or artificial growth through bots and algorithms.
Language: English
Level: Beginners and Advanced
In this masterclass, Yulia Niko shares honest insights into the reality of modern artist careers between music, platforms, and self-marketing. The internationally successful DJ and producer, Beatport curator for Melodic House & Techno, and founder of the label AXEPT speaks about how artists today can build long-term visibility far beyond music production alone.
The session covers topics such as Spotify and Beatport strategies, release timing, artist profiles, networking, social media, and common mistakes that prevent many artists from truly reaching their audience. Drawing from her experience as an artist, label owner, and curator, Yulia Niko explains why quality, consistency, and a strong artistic identity matter far more in the long run than short-term trends or artificial growth through bots and algorithms.